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I am a seasoned designer and developer with over 15 years of experience crafting products and solving complex challenges in SaaS and marketing. As the Principal Designer at 1010data (SymphonyAI), I led the organization's design and usability strategy, contributing to the launch of dozens of data management products used by thousands of users in retail, finance, and logistics over a decade. Currently, I serve as the Principal UX Designer at Applecart, where I lead UI design and research initiatives.
Applecart is a data-driven SaaS company specializing in leveraging social graph technology to enhance audience targeting and outreach for businesses and political campaigns. By mapping and analyzing real-world relationships, Applecart empowers clients to identify and engage key influencers, driving more effective communication strategies and measurable results.
Led end-to-end UX design strategies to enhance user engagement, including wireframing, prototyping, and conducting usability testing to optimize SaaS platform experiences.
Collaborated with cross-functional teams, including product managers and engineers, to translate business requirements into intuitive user interfaces, ensuring alignment with stakeholder goals.
Pioneered user-centric design innovations, leveraging user research and analytics to drive a 15% improvement in key performance metrics such as conversion rates and task completion times.
1010data was a SaaS company based out of midtown New York. The company focused on providing powerful data management tools for the world's largest CPG retailers, and financial institutions. 1010data was aquired by Symphony AI in December 2023.
Strategized and executed the product vision for all client facing SaaS.
Conducted user interviews & tracked success metrics for all client facing SaaS.
Delivered full feature Figma prototypes for engineering handoff.
Mentor and lead junior designer as well as coordinated with engineering andcustomer success departments to ensure consistency and quality.
Created all internal UX resources, including object libraries, styles, themes, principles,research templates, and surveys.
Developed and deployed 1010data’s Amber UI Design System.
Principal designer of Launcher, a workflow upgrade to 1010data’s core platform.
Principal designer of , a data validation and verification system for data
integrity
Dual role as an interface designer and front-end developer.
Worked as a code contributing engineer. Developing in Javascript libraries, HMTL,CSS, and K to create the user interface for 1010data’s main platform referred to as GUI2.
Principal designer and contributing developer of 1010data s patented timeline- basedanalysis tool called Trillion Row Spreadsheet (TRS).
Acronym is a global search and performance marketing agency headquartered in New York City. Established in 1995, the company specializes in enhancing clients' digital presence through a comprehensive suite of services, including paid media, search engine optimization (SEO), social media management, media planning, and performance marketing analytics.
Led team of 2 designers to deliver web based creative collateral for our SEO andPPC clients.
Created campaign collateral and developed front-end user experiences for leadgeneration and buyer conversion.
Worked mainly in the Adobe Creative Suite to produce graphic design materials forbrand campaigns.
Prime Visibility was a full-service digital marketing agency based in Melville, New York. The agency specialized in search engine optimization (SEO), paid search management, social media, mobile marketing, and website and app design.
Led team of 7 designers to deliver web based creative collateral for our SEO andPPC clients.
Created campaign collateral and developed front-end user experiences for leadgeneration and buyer conversion.
Worked mainly in the Adobe Creative Suite to produce graphic design materials forbrand campaigns.
