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Rooted in New York City, I'm an experienced designer with a history of driving business success through data-driven decisions and accessible design.
I'm a designer and developer with over 15 years of experience creating products and solving problems for SaaS and marketing.
As principal designer at 1010data I lead the organization's design and usability strategy. During the last 10 years I helped launched dozens of data management products for thousands of users in retail, finance, and logistics.
Currently I'm the Principal UX Designer @Applecart leading their UI design and research.
My process always begins by empathizing with the end user's needs and challenges. Getting a solid understanding of what they want to achieve and what's keeping them from it is the foundation of providing functional and attractive experiences.
Attention to detail is crucial in conveying the emotive and functional aspects of any product. Proper preparation prevents poor performance isn't just fun to say, it's a way of life.
I believe in the power of teamwork and clear communication, fostering an environment where diverse ideas converge to produce creative solutions. I enjoy working in and fostering agile work environments.
I prioritize adaptability and a growth mindset, embracing new technologies and methodologies to stay at the forefront of design innovation.
I appreciate your visit. If you'd like to reach out and connect it's best to send me an email using the form directly next to this message.
I look forward to speaking with you.
