1 } Discover
The first phase is a deep dive into the current state of the product. I seek to understand end user work flow, the application’s functionality, and its current limitations by speaking with the most invested parties. The aim is to collectively shape the definition of the design language through a persona driven process.
2 } Define
The following phase identifies, isolates, and characterizes individual
elements throughout the product as a reference for the deployment
process. Designing and defining visual elements such as buttons, icons, fonts and colors into a reference dictionary for cohesion across various avenues of deployment (desktop & mobile for example).
3 } Deploy
4 } Develop
The process is rounded out by iterating and refining the application’s UI through user testing and persona surveys.